电商商品Schema结构化数据模板

本文提供完整的电商商品Schema.org结构化数据模板，帮助电商网站提升搜索引擎可见性和用户体验。

模板特点

✅ 高级@graph格式 - 包含网站、网页、产品的完整结构化数据
✅ 面包屑导航 - 完整的页面层级结构
✅ 多语言支持 - 支持中文页面配置
✅ 搜索功能 - 包含网站搜索功能配置
✅ 完整的Product Schema结构
✅ 支持多图片展示
✅ 包含品牌信息和评价系统
✅ 详细的价格和物流信息
✅ 退货政策配置

完整代码模板

<script type="application/ld+json">
    {
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "WebSite",
      "@id": "https://example.com/#website",
      "url": "https://example.com",
      "name": "商店",
      "potentialAction": {
        "@type": "SearchAction",
        "target": "https://example.com/search?q={search_term_string}",
        "query-input": "required name=search_term_string"
      }
    },
    {
      "@type": "WebPage",
      "@id": "https://example.com/product/123#webpage",
      "url": "https://example.com/product/123",
      "name": "超级好的商品 - 商店",
      "description": "这是一款超级好的商品，材质安全，做工精细，手感柔软～",
      "inLanguage": "zh-CN",
      "isPartOf": {
        "@type": "WebSite",
        "@id": "https://example.com/#website"
      },
      "breadcrumb": {
        "@type": "BreadcrumbList",
        "itemListElement": [
          {
            "@type": "ListItem",
            "position": 1,
            "name": "首页",
            "item": "https://example.com/"
          },
          {
            "@type": "ListItem",
            "position": 2,
            "name": "商品分类",
            "item": "https://example.com/category/dolls"
          },
          {
            "@type": "ListItem",
            "position": 3,
            "name": "超级好的商品",
            "item": "https://example.com/product/123"
          }
        ]
      }
    },
    {
      "@type": "Product",
      "@id": "https://example.com/product/123#product",
      "name": "超级好的商品",
      "description": "这是一款超级好的商品，材质安全，做工精细，手感柔软～",
      "image": [
        "https://example.com/images/product-123-1.jpg",
        "https://example.com/images/product-123-2.jpg"
      ],
      "sku": "DOLL-123",
      "mpn": "12345678",
      "brand": {
        "@type": "Brand",
        "name": "CuteDoll"
      },
      "aggregateRating": {
        "@type": "AggregateRating",
        "ratingValue": "4.6",
        "reviewCount": "235"
      },
      "review": [
        {
          "@type": "Review",
          "author": {
            "@type": "Person",
            "name": "小明"
          },
          "datePublished": "2025-09-15",
          "reviewBody": "商品质量很好，物流也很快，五星好评！",
          "name": "非常满意",
          "reviewRating": {
            "@type": "Rating",
            "ratingValue": "5"
          }
        }
      ],
      "offers": {
        "@type": "Offer",
        "@id": "https://example.com/product/123#offer",
        "url": "https://example.com/product/123",
        "priceCurrency": "USD",
        "price": "199.00",
        "priceValidUntil": "2025-12-31",
        "availability": "https://schema.org/InStock",
        "valueAddedTaxIncluded": false,
        "shippingDetails": {
          "@type": "OfferShippingDetails",
          "shippingRate": {
            "@type": "MonetaryAmount",
            "value": "10.00",
            "currency": "USD"
          },
          "shippingDestination": {
            "@type": "DefinedRegion",
            "addressCountry": "US"
          }
        },
        "hasMerchantReturnPolicy": {
          "@type": "MerchantReturnPolicy",
          "applicableCountry": "US",
          "returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
          "merchantReturnDays": 7,
          "merchantReturnLink": "https://example.com/return-policy",
          "returnFees": "https://schema.org/ReturnFeesSellerResponsibility",
          "returnShippingFees": "https://schema.org/CustomerResponsibility"
        }
      }
    }
  ]
}

</script>